Make More Offers
What I Learned About Independent Income Through 7 Different Offers
Five years ago, I opened a Stripe account, unsure if anyone would buy from me. Fast-forward to today, and I've created 7 different offers. Some took off. Some flopped. Most were in-between. There's no magic formula, except to make more offers. It's how you learn the skills to turn expertise into independent income.
- 7
- Total offers
- 821
- Total sales
- $41,832
- Revenue
Let's break down each of my offers—what it was, the outcome, and the lesson. You'll see that making your first offer isn't for the future, it's something you can start today.
The offers
Offer 01
The offer that made me my first $1,000 online
I had an audience, a niche topic, and no idea whether anyone would pay. The only way to find out was to make the offer.
Offer 02
The 'easy' offer that keeps on giving
I took the easy option by repackaging something I'd already built, learning that easy for me could still be valuable to someone else.
Offer 03
The offer where I ignored the fundamentals
I validated demand with a pre-order, but learned that a launch isn't the same as a long-term sales system.
Offer 04
The offer where I ran out of prospects
I built my first SaaS to scratch my own itch, but learned too late that solving a problem isn't the same as finding customers.
Offer 05
The offer that made me want to quit YouTube
I learned the hard way that the right audience matters more than the size of an email list.
Offer 06
The lucrative offer that didn't fit my personality
I launched a high-ticket coaching program and learned that a valuable offer still needs to fit the way you actually want to work.
Offer 07
The offer that was too niche
Coming summer 2026