Your public body of work
Invisible online? Build proof of expertise and get paid what you're really worth.
Proof of Work is a 28-day content challenge that teaches you how to turn your hard-won experience into audience, authority, and income — without performing or overthinking every detail.
Join the challengeHow it works
One video every day for 28 days.
You understand the value of a personal brand. But you're a subject matter expert, not an influencer. You want an audience so you can steer your career towards work you care about, independence, and more salary — without being at the mercy of job markets or the economy.
But you're stuck at zero followers. You're invisible. You don't know what to speak about or how to talk to a camera without feeling awkward, so it's easier to do nothing.
Proof of Work helps you build your public body of work without leaving time for excuses.
Every day, I tell you exactly what to create and how, so there's no room for error. Through daily action, support, and live workshops you'll create more content than your peers with less effort, cementing your position as an undeniable leader in your field.
A CV claims you have expertise. Proof of Work shows it.
This is for you if
You're ready to earn what you're actually worth.
You tried posting online, but struggled to stick to a regular schedule and quit before your people could find you.
You once recorded a video, but when you watched it back it seemed too cringe, so you never posted it.
You enjoy your work, but don't want to be an employee forever or want to build an extra income stream.
Your industry has an uncertain future, so you're looking for a backup plan that could one day become your main thing.
You see others in your field growing an audience, and you don't want to miss out on opportunities.
You're sick of sitting on the sidelines wondering when you'll ever be 'ready' to start showing your work online.
What you get
A toolkit for building your proof of work
Daily video ideas
Every day I send you one video title that you can riff off based on your prior industry knowledge. That means 0% chance of not knowing what to talk about.
Live workshops
Learn easy-to-implement frameworks that'll help you level up your video production and attract a tribe that cares about your work as much as you do.
Private community
Get motivated working alongside a group of professionals who are building a public body of work, sharing their wins, and offering constructive feedback.
Unlimited support
Direct support via message/email/call to overcome any hurdle, keeping you on track to keep publishing and locked in for the entire challenge.
The plan
4 weeks of unscripted authority building
Week 1
Showing up on camera
Launch your channel with a bang by demonstrating to the algorithm that you're someone with deep knowledge who is ready to share insights on a daily basis.
Week 2
Using your authentic voice
Skip the throwaway knowledge that anyone can ask AI, and share your backstory, your process, and some real human enthusiasm for your chosen field.
Week 3
Channelling your expertise
Mine the nuggets of wisdom from years of hard-won experience and share it unapologetically to create a niche-of-one and solidify your position at the top of your industry.
Week 4
Putting your viewers first
Create a world your viewers keep coming back to, one that helps them solve real-world problems, and is primed for future monetization.
Meet your guide
Tom Gregory
I started sharing the software skills I was using in my job and reached 3.3M developers online. My first product launch made $1,000 in 11 days. Since then, I've been obsessed with using video to create authority around my skills for myself and other professionals.
A few years ago, I was just a developer working a job. I wanted more independence, but my only idea was to post videos online—and that was scary.
I dressed up in a shirt and for three minutes pretended to be an expert.
That first video was so cringe that I unlisted it and gave up.
One year later, I decided to try again.
The difference? This time I'd solve real-world problems, only talk from lived experience, and avoid wearing a shirt at all costs.
I began growing an audience, but there was still one problem: I was a perfectionist.
This was a strength in my day-to-day work, but it was killing my ability to publish regularly and gain visibility.
The solution?
Daily posting.
Through repetition and iteration, I learned how to get eyeballs on my work. By continuing to document as I go, I've been able to launch courses, publish books, attract job offers, land freelance clients, and coach others one-to-one.
Proof of Work Sprints™ is the unique process I've refined over the years and the views speak for themselves:
Now I'm welcoming other professionals to lock in with me for 28 days, build their own proof of work, and attract opportunities aligned to their unique skill set.
Add this to your calendar
The schedule
Tue 31st March
12 p.m. GMT
Sign up closes
Last chance to join before the challenge begins.
Tue 31st March
2 p.m. GMT
Kick-Off Call
Learn the ground rules, meet your cohort, setup your YouTube channel, and get a clear game plan for your first few videos.
Wed 1st April
Any time
Daily Posting Begins
You start uploading daily videos, following specific steps designed to minimise your workload to 30–60 minutes per day.
Tue 7th April
2 p.m. GMT
Workshop 1
A live workshop centred on solving challenges you faced in week 1.
Tue 14th April
2 p.m. GMT
Workshop 2
A live workshop centred on solving challenges you faced in week 2.
Tue 21st April
2 p.m. GMT
Workshop 3
A live workshop centred on solving challenges you faced in week 3.
Wed 29th April
2 p.m. GMT
Celebration & Wrap-Up Call
What worked? What didn't? What's the plan going forward? This call turns 28 days of video uploads into real momentum you can build on.
All calls and workshops are recorded for those unable to attend live.
Stop waiting. Start posting.
28 days. Let's build.
Proof of Work — 28-day challenge
$299
One-time payment
Daily video prompts — Every morning for 28 days I send you a title for a video that'll demonstrate your authority and grow your audience.
5 live sessions — Kick-off (March 31st), Workshop 1 (April 7th), Workshop 2 (April 14th), Workshop 3 (April 21st), Wrap-Up (April 29th) — all at 2 p.m. GMT.
Community — Create alongside other professionals with the same goals and use their progress as motivation.
Support — Unlimited emails, messages, and calls with Tom to quickly solve any problem you encounter and lock in for the full period.
Sign up closes 31st March 12 p.m. GMT
Let's do it. I'm in!Sorry, no refunds. If you're already looking for an out, this probably isn't for you.