How To Setup Custom A/B Testing in AWS
Some companies want you to believe A/B testing is so complicated that you should never consider setting it up yourself. Just pay a fixed monthly fee and leave it to the experts. They couldn’t be more wrong. Setting up basic A/B testing in AWS is possible for anyone who tinkers with cloud services and can write simple scripts. This solution doesn’t have a polished web UI or deliver results by email, but it does answer one important question....