For devs who are done building in a vacuum
You can build SaaS. So how do you find your first customers?
A 5-week programme to turn what you’re already building into something people want to buy. Start with a clear strategy, then spend 28 days sharing your journey in public and learning how to attract the people who need what you’re building.
See how it works
You built the thing.
Nobody came.
You know how to build software. So you have an idea. You start coding. Eventually you have something you’re proud of.
You launch it.
And then... nothing.
A day passes. Nothing.
A week passes. Still nothing.
For developers, building is usually the easy part.
Getting people to care about what you’ve built is the hard part.
Your SaaS doesn’t have a product problem.
It has an attention problem.
Putting your SaaS online doesn’t make people magically appear.
Your potential customers are already out there. They’re using other products, complaining about problems, searching for solutions and scrolling through social media.
The problem isn’t that your customers don’t exist. It’s that they don’t know you exist.
The old way
Build Launch Hope people come
The better way
Build Share Attract people Launch
Share what you build, the problems you hit and the progress you make. Then when launch day arrives, you’re launching to an audience.
So let’s spend five weeks doing it together.
The SaaS Customer Sprint
Week one is strategy and setup. We’ll work out what you’re building, who you want to reach, what to talk about publicly and a realistic plan that fits your life. Then the 28-day sprint begins: you’ll build your SaaS and share the journey in public. You bring your idea, your coding skills and the commitment to see it through.
I’ll help you figure out what to post, how to talk about your product, how to attract the right audience, how to improve what isn’t working and how to turn attention into customers.
You’ll do it alongside a small group of developers doing exactly the same thing.
By the end, you won’t just have built more of your SaaS.
You’ll have started building an audience around it.
Five weeks. One goal: get people to care about what you’re building.
Runs from Monday 2nd November to Sunday 6th December
Strategy & Setup
Before you start posting, we'll turn your SaaS goals into a realistic game plan. We'll work out who you're trying to reach, what you should talk about and how Build in Public fits into your life. Includes your one-to-one strategy session and onboarding.
Start Sharing
The 28-day public-building sprint begins. Start sharing what you’re building and get comfortable putting your work out in public. Share your posts with the group and get feedback and motivation as you go.
Get the Right People to Pay Attention
Learn how to talk about your SaaS in a way that makes people with the problem notice what you’re building.
Tell the Story
Turn the problems, progress, decisions and breakthroughs of building your SaaS into content people want to follow.
Double Down on What Works
Look at what’s getting attention, understand why it worked and create more of it. Start turning your Build in Public efforts into a repeatable way of attracting an audience.
Join from anywhere · Live calls Sundays at 6 p.m. GMT
You’re not doing this alone.
1:1 Strategy Session
We'll start by figuring out what you're building, who it's for and how Build in Public can realistically fit around your life.
4 Live Group Calls
Bring your questions, problems and experiments. We'll work through them together every Sunday during the sprint.
Small Group
See what other developers are posting. Get ideas from them, share what's working and get feedback.
Direct Access to Me
When you're stuck between calls, you can email me directly.
I won’t be sitting on the sidelines telling you what you should do.
I’ll be building and sharing my own SaaS alongside you.
I’ve been the developer who built things nobody bought.
I made the same mistake. Build. Launch. Pray.
I spent months building SaaS products that earned almost nothing. Eventually I started sharing what I was building online.
I was an introvert. I hated putting myself out there. I had no idea what I was doing. But I kept going.
That eventually led to millions of YouTube views and tens of thousands of dollars earned online. More importantly, I learned how to consistently get attention around things I’m building.
Now I want to help other developers learn the same skill.
3.5M+
YouTube views
$65k+
earned online
This is for developers who...
For you
- 01Have a SaaS idea you’re serious about
- 02Know how to build software
- 03Want to find your first real users
- 04Are willing to put yourself out there
- 05Want a practical system rather than another course
Probably not for you
- 01Don’t have a SaaS idea
- 02Don’t want to share anything publicly
- 03Want someone to build your product for you
- 04Expect customers without doing the work